Hotel survey explores key coffee moments

A survey of a thousand UK consumers who have stayed at a hotel in the past 12 months, has found that 82% of hotel guests think having a range of high street speciality coffee positively contributes to the overall hotel experience.

A survey of a thousand UK consumers who have stayed at a hotel in the past 12 months, has found that 82% of hotel guests think having a range of high street speciality coffee positively contributes to the overall hotel experience.

The survey revealed breakfast as the pivotal time of the day for coffee provision in hotels, with 71% of people believing that breakfast is the most important coffee moment for their experience as a guest.

Additionally, almost half of the hotel guests surveyed claimed they would be influenced to purchase a hotel breakfast if it was accompanied by speciality premium branded coffee.

Other findings from the survey carried out by 3GEM in collaboration with Nestlé Professional®  included:

  • 77% of hotel guests think offering branded coffee at a hotel gives them more value from their stay
  • 61% of guests believe that great tasting coffee, available throughout the entire hotel would encourage them to re-visit or recommend the hotel to their peers

In line with these findings Nestlé Professional® has developed the Lift the Lid tool, an interactive tool to help hotels identify which beverage and savoury solutions will work best for their sites.  

The tool works to uncover the most relevant consumption moments for hotel owners, based on their business size and room types. It creates a 3D floorplan with a tailored recommendation for that hotel, from coffee machine and tin solutions, to snack and confectionary choices, helping to optimise the food and drink offer available.

Speed and consistency were also identified as important factors when considering coffee for breakfast, with three out of four guests saying that this contributes to their overall guest experience at the hotel.