House of Suntory & Nobu Hotel partnership

House of Suntory & Nobu Hotel partnership

The House of Suntory and Nobu Hotel London Shoreditch have announced a partnership this springtime to celebrate the annual bloom of the Japanese Cherry Blossom, or Sakura, transforming the bar terrace into a tranquil city escape.

Launching on Friday 5th April, Hanami will showcase contemporary Japanese craftsmanship with a menu of exclusive cocktails, bespoke dishes and afternoon tea.

Inspired by the ancient practice of dining beneath the blossoming Sakura, Hanami will bring together the two globally recognised luxury brands in celebration of the artistry of modern Japan at the heart of both companies. Hanami will bring the spirit of this tradition to London, inviting guests to step through London’s newest Nobu restaurant into an oasis of calm inspired by Sakura’s distinctive pink foliage, with aromatic scent diffusers adding to the sensory experience.

The bar team at Nobu Hotel London Shoreditch, led by Beverage Manager Wilfried Rique, have worked closely with The House of Suntory to create an exciting original menu inspired by their unique range of premium Japanese Craft Spirits – Toki and Chita Whisky, Roku Gin and the newly-launched Haku Vodka.

Created from Japanese ingredients by the master artisans at the House of Suntory, the range of premium liquids embody Suntory founder Shinjiro Torii’s philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.

Showcasing a creative range of Japanese ingredients, teas and housemade infusions, the menu of seven bespoke cocktails will draw on a range of inspirations and is split into two sections: JAPANESE”MATIC” and HIGHBALLS.

The menu at Hanami will offer a selection of distinctive new dishes inspired by the creativity and vibrancy of the local area, alongside Nobu-Style bar snacks and world class sushi.

As part of The House of Suntory’s ongoing partnership with the renowned Japanese ink painting artist, OhGushi will be creating a bespoke art installation exclusively for the partnership. OhGushi will work with ink and water to create a free-hand design inspired by the elegance of Roku Gin and the urban landscape of Nobu Hotel London Shoreditch’s surroundings. The piece will be on display throughout April and May.

Nick Temperley, GM at Edrington-Beam Suntory, said: “The House of Suntory is proud to partner with Nobu London to showcase the best of our Japanese Craft Spirits portfolio. We hope that customers will love the new cocktail menu created by The House of Suntory and the talented Wilfried Rique at Nobu. We also look forward to welcoming OhGushi to London for the partnership to capture our premium gin, Roku, and the spirit of Sakura season with his skilled and unique artistry”.

The House of Suntory presents Hanami at Nobu Hotel London Shoreditch will open to the public on Friday 5th April until Sunday 2nd June