There is nothing wrong with looking to the past and learning from it in order to move forwards. Using the qualities you have long been known for, and adapting them to fit your current proposition, shows integrity, knowledge of self and a willingness to evolve. Not a quick fix with little thought and feeling. This is hugely important in our fast-moving industry with a customer base that has an ever-developing need for quality and experience. In this edition, we visit the famous Luton Hoo Hotel, Golf and Spa in Bedfordshire.