SPONSORED: Give the gift of quality coffee this Christmas

SPONSORED: Give the gift of quality coffee this Christmas

As the hotel sector looks to capitalise on trade in the run-up to Christmas, operators can now offer customers high quality barista-style whole bean coffee at the touch of a button.

With Nielsen data showing that sales of roast and ground coffee are up by 5.8% in value terms, the new generation NESCAFÉ® bean to cup combi machine means operators can take advantage of this popular market over the Christmas period and give tired Christmas shoppers great tasting coffee serve after serve.

The NESCAFÉ® bean to cup combi machine enables operators to offer the richness and aroma of a whole bean to cup espresso, americano and lungo, with the speed, consistency and ease of soluble speciality drinks. The machine’s clever heating, grinding and brewing features deliver consistently great tasting coffee; enough to cheer a guest up on even the bluest of days. Added to this its simple touch panel makes it ideal for busy environments.

The popularity of consuming coffee out-of-home continues in the UK. Recent statistics show four in five (79%) Brits bought a hot drink out of home in 2017 and almost a quarter of coffee drinkers would describe themselves as a coffee connoisseur. While historically this sector was traditionally dominated by coffee-specific retailers, up to 44% of the UK population now buy hot drinks from non-specialists .

Regardless of the type of operator, consumers are becoming more demanding and unforgiving of poor-quality hot drinks. For NESCAFÉ®, as the nation’s favourite coffee brand, tapping into the preference for speciality, artisan coffee is key.

Simon Baggaley, Nescafé® Beverage Solutions Category Manager at Nestlé Professional®, said: “The NESCAFÉ® bean to cup combi machine enables operators to provide premium speciality coffee, alongside the ease of a new generation automatic machine. With no barista, no expensive staff training and minimal cleaning it’s an ideal option for busy venues with high turnover.

“In essence, we are offering a new generation of premium quality convenience, giving our customers the same NESCAFÉ® expertise, but in a new format that reflects evolving consumer tastes and expectations.”

For more information, visit nestleprofessional.co.uk or call 0800 745 845.